Masterclass Series

The dutch association of science communicators SciCom NL gave us the opportunity to co-develop a workshop series that introduces practitioners to evaluation in theory and in practice. Over three three-hour sessions, participants got first insights into the following topics:

• how to differentiate and conceptualize the goals for their science communication project
• how to break them down into measurable indicators
• what questions to ask and decisions to make in order to develop a coherent evaluation plan
• how to differentiate target groups, forms of data and methods for data collection
• how to find the right method depending on the data of interest, target group and project-related preconditions

The masterclass series ended with a presentation session where participants pitched evaluation plans for their project and discussed their challenges as well as exchanged ideas for improvement. 

The workshop was developed and held in partnership with:

• Dr. Anne Land-Zandstra, Assistant Professor for Science Communication at the University of Leiden 
• Dr. Ward Peeters, Post-Doc for Science Communication at the University of Leiden 
• Dr. Madelijn Strick, Associate Professor of Social, Health and Organizational Psychology at Utrecht University