Lunch talk: Standards for the evaluation of science communication – international perspectives
Virtual panel discussion
Science communication is becoming increasingly important and widespread around the world as science plays a major role in addressing current societal challenges. This makes it all the more important for science communication to be of good quality and to have an impact. Therefore, evaluation has become a key topic of discussion in science communication. While everyone agrees that evaluation is important to ensure good quality science communication, there is disagreement about what constitutes meaningful evaluation.
In a multi-stage consultation process organized by the Impact Unit (a German project on impact and evaluation in science communication), experts from research, practice, funding agencies and external evaluators discussed fields of action for the future of science communication evaluation. One central field of action concerned the standardization of science communication. The experts discussed whether evaluation can be standardized at all, who should define the standards, and what should happen if an evaluation does not meet these standards.
Based on the results of this discussion, we want to address this issue internationally.
Panelists:
- Arko Olesk, Associate Professor of Research Communication, Baltic Film, Media and Arts School, Estonia
- Julia Rizzo, Heaf of Science Communication, Laimburg Research Centre, Italy
- Mike Schäfer, Professor of Science Communication, University Zurich
- Mikkel Bohm, Director des National Centre for Science Education, Denmark
- Fung Hon Ngen, Senior Lecturer, Universiti Malaya, Malaysia
Moderation: Liliann Fischer, Heads of the Insights Department, Wissenschaft im Dialog, Germany, and Julia Panzer, deputy Project-Lead Impact Unit, Wissenschaft im Dialog, Germany
Please register for the event using the link below. You will receive the access data for the zoom meeting by e-mail.
We look forward to exchanging ideas with you!